Interview Category

Strategic Research

Inform high-level business decisions and strategy. Research methods for executive decision-making.

Strategic research provides insights that inform high-level business decisions and long-term planning. Understanding market trends and competitive dynamics helps shape organizational strategy. These interview types focus on market analysis, competitive intelligence, trend identification, and gathering insights that drive strategic planning and business direction.

Strategic Research Interview Types

Explore all 10 interview types in this category

• Competitive Analysis

  Competitive Analysis interview type for customer research.

• Customer Journey Mapping

  Customer Journey Mapping interview type for customer research.

• Ecosystem Mapping

  Ecosystem Mapping interview type for customer research.

• Expansion Market Research

  Expansion Market Research interview type for customer research.

• Innovation Research

  Innovation Research interview type for customer research.

• Market Sizing

  Market Sizing interview type for customer research.

• Partnership Research

  Partnership Research interview type for customer research.

• Scenario Planning

  Scenario Planning interview type for customer research.

• Strategic Planning Interviews

  Strategic Planning Interviews interview type for customer research.

• Trend Analysis

  Trend Analysis interview type for customer research.

Recommended Analysis Frameworks

Use these frameworks to analyze your interview findings

• Thematic Analysis Framework

  Identify and analyze patterns and themes across interview data.

• Competitive Analysis Framework

  Analyze competitive positioning and market landscape from interview data.

Related Research Categories

Explore other research methodologies that complement this category

• Discovery Research

  Explore user needs and identify opportunities

• Marketing Research

  Understand market positioning and messaging effectiveness

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