Interview Category

Customer Success

Measure satisfaction and improve customer outcomes. Research methods to ensure customers achieve their goals.

Customer success research helps you understand how well customers are achieving their goals with your product. By measuring satisfaction and gathering feedback, you can improve customer outcomes. These interview types focus on satisfaction measurement, NPS follow-ups, customer health scoring, and understanding what drives successful customer relationships.

Customer Success Interview Types

Explore all 11 interview types in this category

• Advocacy Research

  Advocacy Research interview type for customer research.

• Customer Effort Score

  Customer Effort Score interview type for customer research.

• Customer Satisfaction

  Customer Satisfaction interview type for customer research.

• Expansion Research

  Expansion Research interview type for customer research.

• Health Check Interviews

  Health Check Interviews interview type for customer research.

• Loyalty Research

  Loyalty Research interview type for customer research.

• Nps Follow Up

  Nps Follow Up interview type for customer research.

• Onboarding Experience

  Onboarding Experience interview type for customer research.

• Renewal Interviews

  Renewal Interviews interview type for customer research.

• Success Story Interviews

  Success Story Interviews interview type for customer research.

• Support Call Analysis

  Support Call Analysis interview type for customer research.

Recommended Analysis Frameworks

Use these frameworks to analyze your interview findings

• Thematic Analysis Framework

  Identify and analyze patterns and themes across interview data.

• Satisfaction Analysis Framework

  Analyze customer satisfaction and sentiment across interviews.

Related Research Categories

Explore other research methodologies that complement this category

• Churn Analysis

  Understand why customers leave and how to retain them

• Sales Research

  Optimize sales processes and understand buyer behavior

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