Thematic Analysis Framework
Identify and analyze patterns and themes across interview data.
Best Used With These Interview Types
This framework works well for analyzing data from these research methods
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Discovery Research
Contextual Inquiry
Contextual Inquiry interview type for customer research.
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Discovery Research
Diary Studies
Diary Studies interview type for customer research.
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Discovery Research
Discovery Research
Discovery Research interview type for customer research.
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Validation Research
Assumption Validation
Assumption Validation interview type for customer research.
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Validation Research
Concept Validation
Concept Validation interview type for customer research.
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Validation Research
Hypothesis Testing
Hypothesis Testing interview type for customer research.
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Customer Success
Advocacy Research
Advocacy Research interview type for customer research.
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Customer Success
Customer Effort Score
Customer Effort Score interview type for customer research.
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Customer Success
Customer Satisfaction
Customer Satisfaction interview type for customer research.
Other Analysis Frameworks
Explore complementary frameworks for comprehensive analysis
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Competitive Analysis Framework
Analyze competitive positioning and market landscape from interview data.
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Jobs To Be Done Framework
Understand the underlying jobs customers are trying to accomplish.
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Satisfaction Analysis Framework
Analyze customer satisfaction and sentiment across interviews.
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Task Success Analysis Framework
Measure and analyze task completion rates and user success metrics.
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