Choose your plan

For teams running customer research within an organisation

Managing multiple clients? See our agency pricing

Save 17%

Clarity

Perfect for validating ideas and running focused research projects. Get the insights you need to move forward with clarity.

$299 per month,
billed yearly

15,000 credits

Up to 50 interviews/month

Basic analytics dashboard

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Confidence

Most Popular

Ideal for running continuous discovery and building a deeper understanding of your customers over time.

$599 per month,
billed yearly

40,000 credits

Up to 150 interviews/month

Advanced analytics & reports

Priority support

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Conviction

For organisations embedding customer research into every decision. Full flexibility with dedicated support and custom integrations.

$1,199 per month,
billed yearly

100,000 credits

Unlimited interviews

Custom analytics & integrations

Dedicated account manager

Custom AI training

SLA guarantee

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Need more credits? Top-ups are available anytime from your dashboard.

Need a custom plan or have specific requirements? Get in touch

Frequently asked questions

What happens when I run out of credits?

Once your credits are used up, you won't be able to conduct new interviews or run analyses until you either upgrade your plan or purchase a credit top-up. Your existing data and insights remain fully accessible.

Can I upgrade or downgrade my plan?

Yes, you can change your plan at any time. When upgrading, you'll get immediate access to additional credits. When downgrading, the change takes effect at your next billing cycle.

Do unused credits roll over?

Credits reset each billing cycle and don't roll over to the next month. We recommend choosing a plan that matches your expected usage, and you can always top up if needed.

What counts as a credit?

Credits are used for various actions including conducting interviews, recruiting participants, and generating analysis reports. The exact credit cost varies by action — you can see a full breakdown in your dashboard.