Interview Category

Discovery Research

Explore user needs and identify opportunities. Research methods to uncover insights that drive innovation.

Discovery research helps you explore the problem space and uncover unmet customer needs. By deeply understanding your users, you can identify opportunities for innovation and improvement. These interview types focus on understanding user context, mapping customer journeys, identifying pain points, and discovering opportunities that inform product strategy.

Discovery Research Interview Types

Explore all 12 interview types in this category

• Contextual Inquiry

  Contextual Inquiry interview type for customer research.

• Diary Studies

  Diary Studies interview type for customer research.

• Discovery Research

  Discovery Research interview type for customer research.

• Ethnographic Research

  Ethnographic Research interview type for customer research.

• Exploratory Interviews

  Exploratory Interviews interview type for customer research.

• Generative Research

  Generative Research interview type for customer research.

• Jobs To Be Done

  Jobs To Be Done interview type for customer research.

• Needs Assessment

  Needs Assessment interview type for customer research.

• Opportunity Identification

  Opportunity Identification interview type for customer research.

• Pain Point Mapping

  Pain Point Mapping interview type for customer research.

• User Persona Research

  User Persona Research interview type for customer research.

• Voice Of Customer

  Voice Of Customer interview type for customer research.

Recommended Analysis Frameworks

Use these frameworks to analyze your interview findings

• Thematic Analysis Framework

  Identify and analyze patterns and themes across interview data.

• Jobs To Be Done Framework

  Understand the underlying jobs customers are trying to accomplish.

Related Research Categories

Explore other research methodologies that complement this category

• Validation Research

  Validate assumptions and hypotheses before building

• Usability Testing

  Test and improve user experience and interface design

• Strategic Research

  Inform high-level business decisions and strategy

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