Discovery Research

Opportunity Identification

Opportunity Identification interview type for customer research.

Recommended Analysis Frameworks

Use these frameworks to analyze your interview findings

• Thematic Analysis Framework

  Identify and analyze patterns and themes across interview data.

• Jobs To Be Done Framework

  Understand the underlying jobs customers are trying to accomplish.

Related Interview Types

• Contextual Inquiry

  Contextual Inquiry interview type for customer research.

• Diary Studies

  Diary Studies interview type for customer research.

• Discovery Research

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• Ethnographic Research

  Ethnographic Research interview type for customer research.

• Exploratory Interviews

  Exploratory Interviews interview type for customer research.

• Generative Research

  Generative Research interview type for customer research.

• Jobs To Be Done

  Jobs To Be Done interview type for customer research.

• Needs Assessment

  Needs Assessment interview type for customer research.

• Pain Point Mapping

  Pain Point Mapping interview type for customer research.

• User Persona Research

  User Persona Research interview type for customer research.

• Voice Of Customer

  Voice Of Customer interview type for customer research.

Explore all Discovery Research interview types

Explore More Research Methods

Discover complementary interview types for your research

• Validation Research

  Assumption Validation

  Assumption Validation interview type for customer research.

• Validation Research

  Concept Validation

  Concept Validation interview type for customer research.

• Usability Testing

  A B Testing

  A B Testing interview type for customer research.

• Usability Testing

  Accessibility Testing

  Accessibility Testing interview type for customer research.

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