Jobs To Be Done Framework
Understand the underlying jobs customers are trying to accomplish.
Best Used With These Interview Types
This framework works well for analyzing data from these research methods
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Discovery Research
Contextual Inquiry
Contextual Inquiry interview type for customer research.
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Discovery Research
Diary Studies
Diary Studies interview type for customer research.
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Discovery Research
Discovery Research
Discovery Research interview type for customer research.
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Product Research
Beta Testing Interviews
Beta Testing Interviews interview type for customer research.
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Product Research
Design Critique
Design Critique interview type for customer research.
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Product Research
Feature Feedback
Feature Feedback interview type for customer research.
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Validation Research
Assumption Validation
Assumption Validation interview type for customer research.
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Validation Research
Concept Validation
Concept Validation interview type for customer research.
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Validation Research
Hypothesis Testing
Hypothesis Testing interview type for customer research.
Other Analysis Frameworks
Explore complementary frameworks for comprehensive analysis
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Competitive Analysis Framework
Analyze competitive positioning and market landscape from interview data.
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Satisfaction Analysis Framework
Analyze customer satisfaction and sentiment across interviews.
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Task Success Analysis Framework
Measure and analyze task completion rates and user success metrics.
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Thematic Analysis Framework
Identify and analyze patterns and themes across interview data.
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