Interview Category

Sales Research

Optimize sales processes and understand buyer behavior. Research methods to improve win rates and sales effectiveness.

Sales research helps you understand buyer behavior, optimize your sales processes, and improve conversion rates. By learning from wins and losses, you can refine your approach to close more deals. These interview types focus on win-loss analysis, buyer journey mapping, objection handling, and understanding the factors that influence purchasing decisions.

Sales Research Interview Types

Explore all 11 interview types in this category

• Buying Committee Research

  Buying Committee Research interview type for customer research.

• Contract Negotiation Research

  Contract Negotiation Research interview type for customer research.

• Deal Lost Analysis

  Deal Lost Analysis interview type for customer research.

• Demo Feedback

  Demo Feedback interview type for customer research.

• Objection Handling Research

  Objection Handling Research interview type for customer research.

• Pricing Research

  Pricing Research interview type for customer research.

• Procurement Interviews

  Procurement Interviews interview type for customer research.

• Proposal Feedback

  Proposal Feedback interview type for customer research.

• Roi Validation

  Roi Validation interview type for customer research.

• Sales Call Analysis

  Sales Call Analysis interview type for customer research.

• Upsell Research

  Upsell Research interview type for customer research.

Recommended Analysis Frameworks

Use these frameworks to analyze your interview findings

• Competitive Analysis Framework

  Analyze competitive positioning and market landscape from interview data.

Related Research Categories

Explore other research methodologies that complement this category

• Marketing Research

  Understand market positioning and messaging effectiveness

• Customer Success

  Measure satisfaction and improve customer outcomes

• Churn Analysis

  Understand why customers leave and how to retain them

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