Competitive Analysis Framework
Analyze competitive positioning and market landscape from interview data.
Best Used With These Interview Types
This framework works well for analyzing data from these research methods
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Marketing Research
Audience Segmentation
Audience Segmentation interview type for customer research.
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Marketing Research
Awareness Studies
Awareness Studies interview type for customer research.
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Marketing Research
Brand Perception
Brand Perception interview type for customer research.
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Sales Research
Buying Committee Research
Buying Committee Research interview type for customer research.
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Sales Research
Contract Negotiation Research
Contract Negotiation Research interview type for customer research.
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Sales Research
Deal Lost Analysis
Deal Lost Analysis interview type for customer research.
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Strategic Research
Competitive Analysis
Competitive Analysis interview type for customer research.
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Strategic Research
Customer Journey Mapping
Customer Journey Mapping interview type for customer research.
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Strategic Research
Ecosystem Mapping
Ecosystem Mapping interview type for customer research.
Other Analysis Frameworks
Explore complementary frameworks for comprehensive analysis
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Jobs To Be Done Framework
Understand the underlying jobs customers are trying to accomplish.
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Satisfaction Analysis Framework
Analyze customer satisfaction and sentiment across interviews.
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Task Success Analysis Framework
Measure and analyze task completion rates and user success metrics.
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Thematic Analysis Framework
Identify and analyze patterns and themes across interview data.
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