Strategic Research

Customer Journey Mapping

Customer Journey Mapping interview type for customer research.

Recommended Analysis Frameworks

Use these frameworks to analyze your interview findings

• Thematic Analysis Framework

  Identify and analyze patterns and themes across interview data.

• Competitive Analysis Framework

  Analyze competitive positioning and market landscape from interview data.

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• Ecosystem Mapping

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• Expansion Market Research

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• Innovation Research

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• Market Sizing

  Market Sizing interview type for customer research.

• Partnership Research

  Partnership Research interview type for customer research.

• Scenario Planning

  Scenario Planning interview type for customer research.

• Strategic Planning Interviews

  Strategic Planning Interviews interview type for customer research.

• Trend Analysis

  Trend Analysis interview type for customer research.

Explore all Strategic Research interview types

Explore More Research Methods

Discover complementary interview types for your research

• Discovery Research

  Contextual Inquiry

  Contextual Inquiry interview type for customer research.

• Discovery Research

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  Diary Studies interview type for customer research.

• Marketing Research

  Audience Segmentation

  Audience Segmentation interview type for customer research.

• Marketing Research

  Awareness Studies

  Awareness Studies interview type for customer research.

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