Interview Category

Marketing Research

Understand market positioning and messaging effectiveness. Research methods to improve marketing impact.

Marketing research helps you understand your market positioning, test messaging effectiveness, and identify the channels that resonate with your audience. Make data-driven marketing decisions. These interview types focus on brand perception, messaging testing, competitive positioning, and understanding how customers discover and evaluate your offering.

Marketing Research Interview Types

Explore all 10 interview types in this category

• Audience Segmentation

  Audience Segmentation interview type for customer research.

• Awareness Studies

  Awareness Studies interview type for customer research.

• Brand Perception

  Brand Perception interview type for customer research.

• Campaign Effectiveness

  Campaign Effectiveness interview type for customer research.

• Content Feedback

  Content Feedback interview type for customer research.

• Demand Generation Research

  Demand Generation Research interview type for customer research.

• Lead Qualification Research

  Lead Qualification Research interview type for customer research.

• Market Research

  Market Research interview type for customer research.

• Messaging Testing

  Messaging Testing interview type for customer research.

• Positioning Research

  Positioning Research interview type for customer research.

Recommended Analysis Frameworks

Use these frameworks to analyze your interview findings

• Jobs To Be Done Framework

  Understand the underlying jobs customers are trying to accomplish.

• Competitive Analysis Framework

  Analyze competitive positioning and market landscape from interview data.

Related Research Categories

Explore other research methodologies that complement this category

• Sales Research

  Optimize sales processes and understand buyer behavior

• Strategic Research

  Inform high-level business decisions and strategy

• Discovery Research

  Explore user needs and identify opportunities

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