Marketing Research

Market Research

Market Research interview type for customer research.

Recommended Analysis Frameworks

Use these frameworks to analyze your interview findings

• Jobs To Be Done Framework

  Understand the underlying jobs customers are trying to accomplish.

• Competitive Analysis Framework

  Analyze competitive positioning and market landscape from interview data.

Related Interview Types

• Audience Segmentation

  Audience Segmentation interview type for customer research.

• Awareness Studies

  Awareness Studies interview type for customer research.

• Brand Perception

  Brand Perception interview type for customer research.

• Campaign Effectiveness

  Campaign Effectiveness interview type for customer research.

• Content Feedback

  Content Feedback interview type for customer research.

• Demand Generation Research

  Demand Generation Research interview type for customer research.

• Lead Qualification Research

  Lead Qualification Research interview type for customer research.

• Messaging Testing

  Messaging Testing interview type for customer research.

• Positioning Research

  Positioning Research interview type for customer research.

Explore all Marketing Research interview types

Explore More Research Methods

Discover complementary interview types for your research

• Sales Research

  Buying Committee Research

  Buying Committee Research interview type for customer research.

• Sales Research

  Contract Negotiation Research

  Contract Negotiation Research interview type for customer research.

• Strategic Research

  Competitive Analysis

  Competitive Analysis interview type for customer research.

• Strategic Research

  Customer Journey Mapping

  Customer Journey Mapping interview type for customer research.

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