Interview Category

Product Research

Gather feedback on features and product-market fit. Research methods to guide product development decisions.

Product research helps you gather actionable feedback about your product features, roadmap priorities, and overall product-market fit. Understanding customer needs ensures you build the right things. These interview types focus on feature prioritization, prototype testing, product feedback, and measuring how well your product meets customer expectations.

Product Research Interview Types

Explore all 4 interview types in this category

• Beta Testing Interviews

  Beta Testing Interviews interview type for customer research.

• Design Critique

  Design Critique interview type for customer research.

• Feature Feedback

  Feature Feedback interview type for customer research.

• Product Market Fit

  Product Market Fit interview type for customer research.

Recommended Analysis Frameworks

Use these frameworks to analyze your interview findings

• Jobs To Be Done Framework

  Understand the underlying jobs customers are trying to accomplish.

• Competitive Analysis Framework

  Analyze competitive positioning and market landscape from interview data.

• Satisfaction Analysis Framework

  Analyze customer satisfaction and sentiment across interviews.

• Task Success Analysis Framework

  Measure and analyze task completion rates and user success metrics.

Related Research Categories

Explore other research methodologies that complement this category

• Usability Testing

  Test and improve user experience and interface design

• Validation Research

  Validate assumptions and hypotheses before building

• Discovery Research

  Explore user needs and identify opportunities

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